E-commerce

Website for online retailer of men's & women's loafers

How we helped Pastel Sixteen

Pastel Sixteen are an innovative online retailer of men's and women's loafers. In a choice of 16 colours, there's a pair of loafers for everyone. Our brief involved tightening up Pastel Sixteen's brand guidelines and designing their e-commerce website.

Pastel Sixten Logo And Loafers

Pastel Sixteen had already developed their brand identity to a degree, but felt that it needed refinement before revealing the brand to the world. We worked on their brand guidelines, ensuring consistency across the various applications of the brand identity. This also extended to the design and development of their website.

Pastel Sixteen Website Home Page
Pastel Sixteen Product Page

Having been provided with wireframes, we set to work designing the Pastel Sixteen website. This included all customer facing screens as well as transactional pages including the shopping basket. We also designed a series of transactional emails, integrated with their e-commerce platform to deliver a more personal user experience when placing orders. Visit the Pastel Sixteen website to find out which colour you are https://pastelsixteen.com

Pastel Sixteen Footer Section

Let’s discover your brand’s voice.