Pastel Sixteen are an innovative online retailer of men's and women's loafers. In a choice of 16 colours, there's a pair of loafers for everyone. Our brief involved tightening up Pastel Sixteen's brand guidelines and designing their e-commerce website.
Pastel Sixteen had already developed their brand identity to a degree, but felt that it needed refinement before revealing the brand to the world. We worked on their brand guidelines, ensuring consistency across the various applications of the brand identity. This also extended to the design and development of their website.
Having been provided with wireframes, we set to work designing the Pastel Sixteen website. This included all customer facing screens as well as transactional pages including the shopping basket. We also designed a series of transactional emails, integrated with their e-commerce platform to deliver a more personal user experience when placing orders. Visit the Pastel Sixteen website to find out which colour you are https://pastelsixteen.com